Increase Vacation Rental Exposure Through Guest Testimonials
Guest testimonials of your vacation rental property can help you market it more effectively.
One of the best ways of advertising your vacation rental is to include testimonials from those who have already been your guests.
How do I get my guests to write testimonials?
The first key in getting testimonials from your guests is to simply ask them. A simple display in your vacation rental encouraging your guests to share their comments in a guest book can be a very effective means of gathering client testimonials. Check your guest book frequently and contact guests that leave a raving review and ask them if you can post their comments on your website.
One of our clients has gone a step further by hanging a small framed message above the area where they leave their guest book, inviting their guests to post a review of their unit on Trip Advisor. In addition, they include this invitation on their deposit refund invoice that is sent to every guest after checkout. This invitation reaches the guests when their vacation is still fresh in their minds and they are anxious to talk about their wonderful stay in your vacation rental property.
Receiving testimonials about your property on TA can provide your vacation rental with a lot of positive exposure. Make sure to ask your guests to include your name, the name of the property and your specific unit number. By doing so, readers of the testimonials can enter those details when doing a search on Google.com and find your personal website for your vacation rental property.
For an example of the kind of results you can reap from the two suggestions above, take a look at how they have worked for one particular client of Fabian | Ross Creative who owns a vacation rental property at the Mauna Lani Terrace on the Kohala Coast of the Big Island of Hawaii. Take a moment and to to the Trip Advisor website and search for “Mauna Lani Terrace H303″.
These testimonials are great marketing pieces for this particular unit because the guests included the unit number at the Mauna Lani Terrace and the names of the owners, Dave and Sandy Schlegel. Readers of these testimonials can easily get in contact with the owners via their website for this luxury vacation rental by doing a search on Google.com with keywords Mauna Lani Terrace H303.
So what are you waiting for? Start asking your vacation rental guests for their testimonials today, and start increasing the market exposure of your vacation rental property.
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