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Why are Domain Names so Important? |
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Written by Jerry Ross
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Friday, 10 October 2008 |
Domain names are vital if you want people to find your website. If you don't get traffic to your website there isn't much point to having one. Without a doubt, if you want to generate money via your website, you need traffic.
So how does a domain name help bring traffic to your website?
First of all, if your domain name is your business name, and is easy to remember, your website will be easier to remember allowing people to find and return for future visits. If your domain name gives some type of indication as to the type of business that you have even better. For example, if your business is a vacation rental it would be a good idea to have your domain name contain some or all of those words. A domain like www.myvacationrental.com would be helpful.
The focus here is that the domain name that you choose should be as descriptive to your business as possible. You wouldn't want to use www.bobsautorepair.com to try and promote your graphic design business.
So how do I find an available domain name?
First of all, use one of the free online tools to help see if your business name is available. Sites like mydomain.com and godaddy.com both have search features where you can check the availability of domain names. If you business name is not available, create a list of keywords related to your business and use these same search tools to to select just the right domain name for your website.
Once you have found the perfect domain name for your business be sure to register it. The same sites that you use to find available domain names will register them for you for a reasonable price.
Promote your domain name via your email address
Now that you have your own domain name for your business, one of the quickest and easiest ways to promote your new website is with a professional email address. Prior to owning your own domain you probably had a email address from your internet provider or via one of the main free email services like
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Now you can use the email address
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The first address is a general look that millions of other people have, while the second provides a professional business look with your companies name affixed to it. It also gives people an idea of the type of services that your business provides.
So what are you waiting for? Go get your own domain name today and start promoting your business on the internet.
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